| SAPI CODE OF MARKETING PRACTICES
1.
PREAMBLE
Whereas the
Singapore Medicines Act 1975 provides the main framework for the
legal control of the importation, manufacture, distribution and
advertising of medicinal products, thereby setting the basic statutory
requirements necessary for the protection of the public health,
there are areas of activities which, although they may not constitute
breaches of the law, they may, by virtue of their unethical nature
and, if unrestrained, bring about undue harm to the public health
and loss of credibility and respectability for the pharmaceutical
industry.
This Code of
Marketing Practices (hereafter refers to as Code), established by
the Singapore Association of Pharmaceutical Industries (SAPI) with
the approval of its members, is to provide guidance for the proper
conduct in the marketing and promotion of medicinal products and
is to serve as basis for self-discipline within the industry. This
would include any activity undertaken by the company or by distributors
that promote the prescription, supply, sale, or distribution of
pharmaceutical products, including vaccines.
The Code, which
is in keeping with the spirit of the revised Code of Marketing Practices
of the International Federation of Pharmaceutical Manufacturers
Associations (IFPMA) 2006, is administered by the Marketing Practices
Committee appointed by the Board of Directors. Acceptance and active
observance of this Code are mandatory for membership with SAPI.
As it is not
possible to draw up a comprehensive set of ethical standards governing
all aspects of marketing and trade of medicinal products, this Code
shall be given the widest interpretation within the spirit of fair
play to all concerned.
2. COMMITMENTS
OF THE PHARMACEUTICAL INDUSTRY
The Pharmaceutical
Industry, conscious of its special position in the healthcare services
in Singapore, and being desirous to fulfill its obligations in a
free and fully responsible manner, undertakes:
- to ensure that the medicinal products it markets
are, at all times, backed by full technological services and have
full regard to the health needs of the population;
- to produce medicinal products under appropriate
procedures of quality control and good manufacturing practices
(GMP) so as to assure their identity, purity, uniformity and quality;
- to make recommendations for the prophylactic
and therapeutic use of medicinal products only on the basis of
valid scientific evidence;
- to provide scientific information relating to
medicinal products with objectivity, good taste and with scrupulous
regard to their therapeutic indications, contraindications, tolerance
and toxicity.
- to use complete candour in dealings with public
health officials, healthcare professionals and the lay public;
- to recall medicinal products from the market
expeditiously and effectively as soon as such recalls become necessary
in the interest of public health.
- to provide training of the Code of Marketing
Practices for SAPI members
3. GENERAL
PRINCIPLES
3.1
Scope of the Code
The term 'pharmaceutical
product' in the context of the Code means any pharmaceutical or
biological product which is primarily intended to be used on the
advice of, or under the supervision of a health care professional,
and which is intended for use in the diagnosis, treatment or prevention
of disease in humans, or to affect the structure or any function
of the human body.
The promotional
activities within the scope of the Code include direct-to-consumer
advertising, where this is permitted under the Medicines Act 1975.
Such activities would include, among others:
- journal and
mail advertising; materials used by representatives (including
detailing aids and other printed promotional materials);
- training
or briefing materials distributed to representatives.
- Supply of
samples and gifts;
- Provision
of hospitality for promotional purposes;
- Sponsorship
of healthcare professionals or meetings (either promotional or
scientific);
- Audio-visual
materials such as films, slide and overhead presentations, audio/video
cassettes and interactive data systems (e.g. keypad presentations);
- Electronic
communication: specifically e-mail and the Internet.
3.1.1 However,
direct-to-consumer advertising of pharmaceutical products, within
the definition given, is covered in section 3.9 of the Code, and
members should refer to "A guide on Advertisements and Sales Promotion
of Medicinal Products" from HSA.
3.1.2. In all
matters of application, interpretation and enforcement of any section
of the Code, it is to be understood that compliance with Singapore
laws, regulations and regulatory decisions and requirements will
take precedence.
3.1.3 Products
for infant nutrition, in vitro diagnostic tests, and surgical and
medical devices are outside the scope of the Code.
3.1.4.With regard
to product information on labelling, packaging, leaflets, data sheets
and in advertisements, it is understood the Medicines Act 1975 dictates
the format and content of the information communicated. Companies
should, however, attempt to provide uniform information on indications,
contraindications, warnings, precautions, side effects and dosage
wherever possible within the context of legal requirements.
3.1.5. The Marketing
Practices Committee will not give advice on specific issues or advertising
and promotional materials. However, the committee will give advice
on the interpretation of the Code.
3.2
Standards of Promotion
3.2.1. In general,
the standards of promotion should subscribe to the good practice
of ensuring that;
- Companies
are responsible to ensure compliance with the Code.
- Data are
substantiated.
- False or
misleading claims are not allowed.
- Unapproved
products and indications are not promoted.
- The material
and data are presented in good taste
- Unqualified
superlatives are not allowed.
- New products
are clearly identified.
- Comparative
statements must be used carefully.
- Imitation
that may give rise to confusion is not allowed.
- Medical ethics
is adhered to.
- Distinction
of promotional material is clearly defined.
3.2.2. Companies
should deal objectively with requests for information made in good
faith and should provide data which are appropriate to the source
of the enquiry.
3.2.3. Products,
activities or representatives of other pharmaceutical companies
must not be disparaged.
3.2.4. The medical
and scientific opinions of opinion leaders and health professionals
must not be disparaged
3.2.5 Pre-printed
prescriptions pads that carry product-specific advertisements are
prohibited.
3.2.6. Doctors'
names or photographs must not be used in any way that is contrary
to medical ethics.
3.3.
Duration of approval of promotional items.
3.3.1. Date
of first use of all promotional materials circulated to the market
shall not be more than two years from the date of approval. Any
materials used beyond this point must be re-approved. Henceforth,
all published promotional material shall be dated and updated regularly.
Thus date of print must be defined on document.
3.3.2. It is
the responsibility of the company to ensure that out of date materials
are no longer distributed and destroyed.
3.3.3. A register,
the approval folder and a sample of each approved item must be maintained
locally for a minimum of 2 years.
3.3.4. If new
product data is generated that significantly changes the safety
and/or efficacy information for a product, then all promotional
materials currently in use must be reviewed and either updated or
its circulation be discontinued.
3.4
Scientific Evidence
3.4.1. Prescribing
information in promotional materials should be based on an up-to-date
evaluation of evidence that is scientifically valid and should not
give an incorrect or misleading impression. Scientific data to support
the claims and recommendations for use should be made available,
on request, to healthcare providers. Prescribing information in
packaging insert should be approved by the Health Sciences Authority
(HSA), Singapore. .
3.4.2. Companies
should produce data to support claims whether or not the data are
in the public domain but are not required to substantiate indications
for use which are already approved by Health Sciences Authority,
Singapore. Normal considerations relating to confidentiality of
information apply.
3.4.3. Data
from in vitro and animal tests should be clearly marked as such
and not be cited in such a way that it could give an incorrect or
misleading impression.
3.5.
Safety Data
3.5.1. Particular
care should be taken that essential information as to pharmaceutical
products' safety, for example, contraindications, precautions and
side effects, is appropriately and consistently communicated, subject
to the legal, regulatory and medical practices of Singapore. The
word "safe" should not be used without qualification and only if
substantiated by published clinical data.
3.6.
Disguised and Misleading Promotion
3.6.1. Promotional
material, such as mailings and medical journal advertisements, must
not be such as to disguise its real nature. Examples of disguised
promotion include advertisements in journals which appear to be
part of the editorial content.
3.6.2. Post-marketing
and surveillance studies should be conducted on a scientific or
educational basis. These studies should not be conducted simply
as a means to promote a product and influence physicians, with little
or no scientific or educational basis.
3.7.
Marketing Research
3.7.1. Methods
employed for marketing research must never be such as to bring discredit
upon, or to reduce confidence in the pharmaceutical industry. This
provision applies whether the research is carried out directly by
the company concerned, or by an organisation acting on the company's
behalf.
3.7.2. Questions
intended to solicit disparaging references to competing products
or companies must be avoided.
3.7.3. Any incentives
offered to the informants should be kept to a minimum, and be commensurate
with the work involved.
3.7.4. Marketing
research must not in any circumstances be used as a disguised form
of sales promotion.
3.7.5. Marketing
research must not have the direct objective of influencing opinions
of the informant.
3.7.6. The identity
of an informant must be treated as confidential, unless he has specifically
agreed otherwise.
3.7.8. In the
absence of this agreement, it follows that the information provided
- as distinct from the overall results of the research - must not
be used as the basis upon which a subsequent approach is made to
that informant for the purpose of sales promotion.
3.8.
Pre-Registration Communications
3.8.1. No pharmaceutical
product shall be promoted for use in Singapore until the requisite
approval for marketing for such use has been given by Health Sciences
Authority, Singapore. However, this provision is not intended to
abridge the right of the scientific community and the public to
be fully informed concerning scientific and medical progress. It
is not intended to restrict a full and proper exchange of scientific
information concerning a pharmaceutical product, including appropriate
dissemination of investigation findings in scientific or lay communications
media and at scientific conferences. Nor should it restrict public
disclosure to stakeholders and others concerning any pharmaceutical
product as may be required or desirable under law, rule or regulation.
3.8.2. At international
meetings, where a significant proportion of attendees is from outside
the venue country, advertising of locally unapproved products may
occur, provided it is legally acceptable in the venue country and
in the participant's local code of practice. When such advertising
is undertaken, material should clearly indicate that the product
is not locally approved.
3.9.
Communications to the Public
3.9.1. Where
it is permitted by law to communicate directly with patients regarding
their prescription medicines, all such information should be accurate,
fair and not misleading.
3.9.2. Communications
to the public may include the provision of patient package inserts
and other leaflets and booklets, etc., made available to inform
patients about products prescribed by health professionals.
3.9.3. Where
companies assist in the conduct of public/patient disease awareness
programs providing information on, signs and symptoms of medical
conditions, illnesses, and available treatments, such activities
should comply with the Disease Awareness Guidelines of the H SA.
3.9.4. Request
from individual members of the public for information or advice
on personal medical matters, including about the product which has
been prescribed, should be redirected his or her own doctor.
3.10.
Company Procedures
3.10.1. Promotional
communications should have medical clearance by the responsible
person before their release. The responsible person must have appropriate
scientific or healthcare qualifications.
3.10.2. Companies
should establish and maintain appropriate procedures to ensure full
compliance with this Code.
4. MEDICAL
RERESENTATIVES
4.1.
Training and Responsibilities
4.1.1. Medical
representatives must be adequately trained and possess sufficient
medical and technical knowledge to present information on their
company's products in an accurate, responsible and ethical manner.
They must also feed back to their company, from contacts in the
medical and allied professions, information which they receive on
the use of products and particularly reports of side effects.
4.1.2. The training
given to medical representative should be an on-going process and
should include familiarity with SAPI and IFPMA Codes of practices.
The Certified Medical Representative (CMR) awarded by SAPI is one
of the qualifications for Medical Representatives in Singapore.
4.1.3. It is
the onus of the company to familiarise all employees of the sales,
marketing, regulatory, medical or such areas related to the principles
of the code of conduct and practices of SAPI and of local legislation.
4.1.4. Medical
representatives should ensure that the frequency, timing and duration
of calls, together with the manner in which they are made, are such
as not to cause inconvenience to the health care professional. The
wishes of an individual health care professional, or the arrangements
in force at any particular establishment, must be observed by medical
representatives.
4.2.
Company Responsibility
A company will
assume the responsibility, under the SAPI Code, for correcting breaches
of the Code resulting from misconduct or misrepresentation of facts
by any representative.
4.3.
Remuneration
The system of
remuneration of representatives should not be such as to adversely
influence the proper prescribing of pharmaceutical products by the
physician. The provision relating to remuneration is intended to
ensure that no incentives are provided that would lead to unethical
behaviour of representatives, and not whether a fixed salary or
bonus system is used for compensation.
5. MEETINGS
(SYMPOSIA, CONGRESSES AND OTHER MEANS OF VERBAL COMMUNICATION) AND
HOSPITALITY
5.1.
Objectives
Symposia, congresses
and the likes are indispensable for the dissemination of knowledge
and experience. Scientific objectives should be the principal focus
in arranging such meetings and entertainment and other hospitality
shall not be inconsistent with such objectives.
5.2.
Meetings Sponsorship
When a pharmaceutical
company or association sponsors a symposium, congress or other medical/health
care or educational programme for both local and overseas meetings;
5.2.1. The fact
of sponsorship by the company or association should be clearly stated
in advance, at the meeting and in any proceedings. Printed, audio-visual
or computer-based material arising from such meetings should accurately
reflect the presentations and discussions;
5.2.2 Sponsorship
to healthcare professionals should be limited to travel, meals,
accommodation and registration fees, with travel and accommodation
apply to overseas meeting only;
5.2.3. No payments
should be made to compensate healthcare professionals for time spent
in attending the event;
5.2.4. Any support
to individual health practitioners to participate should not be
conditional upon any obligation to promote any medicinal product;
5.2.5. If the
programme is accredited for postgraduate medical education by a
medical or other professional organization, responsibility for the
programme content remains with the organization responsible for
obtaining accreditation for the meeting, and industry support should
be disclosed;
5.2.6. Payments
of reasonable honoraria and reimbursement of out-of-pocket expenses,
including travel and accommodation, may be provided to healthcare
professionals who are providing genuine services as speakers or
presenters on the basis of a written contract with the company at
the Event.
5.2.7. The sponsorship
must be able to withstand public and professional scrutiny and conform
to the professional standards of ethics and good trust;
5.2.8. Invitations
to such meetings should not be extended to spouses unless they themselves
are practising members of the medical or allied profession.
5.2.9. SAPI
affiliates and members should only provide Economy Class tickets
for air travel of less than 6 hours. This should apply to all faculty
members e.g. speakers, member of Advisory Boards, as well as attendees.
5.2.10. Companies
should not pay travel costs of persons accompanying invited members
of the medical and allied professions.
5.2.11. When
a Congress/Symposia sponsored by a pharmaceutical company based
in Singapore is to be held in an overseas location, majority of
the attendees should be from the country in which Congress/Symposia
is held.
5.2.12. When
a Congress/Symposia is organised, a minimum of 75 per cent of time
should be spent on core activities of the Congress/Symposia and
a maximum of 25 per cent of time may be devoted to recreational
activities e.g. cultural dance, sight-seeing tour of modest or nominal
fees;
5.2.13. Lotteries
/ lucky draws should not be part of symposia / exhibitions.
5.3.
Hospitality & Entertainment
5.3.1. Entertainment
or other hospitality and any gifts offered to members of the medical
and allied professions should be secondary to the main purpose of
the meeting and should be kept to a modest level and able to withstand
professional and public scrutiny;
5.3.2. The level
of hospitality should be appropriate and not out of proportion to
the occasion. Its cost should not exceed that level which the majority
of recipients might normally adopt when paying for themselves.
5.3.3. Hospitality
should be limited to refreshments and/or meals incidental to the
main purpose of the meeting and should only be provided to participants
of the meeting, and should not extend beyond members of the healthcare
professions;
5.3.4. Providing
hospitality in relation to food and drinks as per social/cultural
norm in a local setting to members of the medical and allied professions
should be limited to ?S$100 per person, however this should be accompanied
with dissemination of scientific or educational information;
5.3.5. No stand-alone
entertainment or other leisure or social activities should be provided
or paid for by member companies. However, entertainment of modest
nature which is secondary to refreshments and /or meals is allowed
during meetings. Activities strictly prohibited include golf, giving
doctors tickets to sporting events, opera, theatre and concerts;
6. GIFTS,
DONATIONS & GRANTS
6.1.
Gifts & Promotional Items
6.1.1. Inappropriate
financial or material benefits, including inappropriate hospitality,
should not be offered to healthcare professionals to influence them
in the prescribing of pharmaceutical products.
6.1.2. Subject
to Section 6.1.1. no gifts or financial inducement shall be offered
or given to members of the medical and allied professions for purpose
of sales promotion.
6.1.3. Payments
in cash or cash equivalents (such as gift certificate) must not
be offered to healthcare professionals either directly or indirectly;
6.1.4. Promotional
items of insignificant value, provided free of charge, are permissible
as long as they are related to the health care provider's work and/or
entail a benefit to patients. Gifts should not be contingent on
increased prescribing;
6.1.5. Gifts
in the form of articles designed as promotional aids, whether related
to a particular product or of general utility, may be distributed
provided the value of the gifts are of no more than S$20/- and relevant
to the practice of medicine or pharmacy.
6.1.6. Inexpensive
food items & drinks as per social/cultural norm may be distributed
to medical professionals during the course of day to day promotional
activities only and should be limited to ≤S$20 per medical professional;
6.1.7. Congratulatory
flowers for special occasions such as Promotions, Conferment of
Awards or Clinical Opening should be limited to ≤S$150 per occasion;
congratulatory messages in any form of media on behalf of a medical
profession or a centre are strictly prohibited;
6.1.8. Exceptional
gifts during various festive seasons should be symbolic and modest,
with a value of up to $50, such as cakes, cookies and mandarin oranges.
Each HCP should only be offered a maximum of two such gifts per
year;
6.2
Educational Material & Items of Medical Utility
6.2.1. Text or reference-books/information, subscription to on-line journals and other educational material may be given to healthcare providers if they serve a genuine educational function as follows:
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1. Private Specialists/General Practitioners/Public Hospital Doctors - <$500 per Healthcare Professional (HCP) per year
2. Public/Restructured Hospital Clinical Departments e.g. NUH Cardiology, SGH Endocrinology, etc., and Private Medical Centres/Hospitals - <$700 per Clinical Department/Private Medical Centre/Hospital per year
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6.2.2. Items
of medical utility may be offered or provided free of charge provided
such items are of modest value and are beneficial to the provision
of medical services and for patient care; value of such items should
be limited to ≤S$100;
6.3
Donations & Grants
Companies may
provide donations to requests, strictly for charitable purposes
and charitable organizations. In addition companies can provide
grants towards financial support strictly for educational programs,
(including but not limited to request to fund accredited CME programs,
non-accredited educational programs, fellowships, advocacy organizations,
societies, medical conferences, congresses or independent meetings)
if they are:
- unsolicited;
- from an institution
or organization, not an individual healthcare practitioner;
- unrelated
to the prescribing, purchasing, registration of any products;
- substantiated
by written documentation of details of program;
- able to withstand
public scrutiny
7. PRINTED
PROMOTIONAL MATERIAL
7.1.
General
Printed promotional
material shall be presented in a legible manner. The scientific
basis and presentation of the product information must be in conformity
with the general principles set out in Section 3 of the Code and
where applicable, with the authorised product information.
7.1.1. Promotional
material such as mailings and journal advertisements and loose inserts
must not be designed to disguise its real nature.
7.1.2. Advertisements
in journals should not be designed so as to resemble editorial material.
7.1.3. Promotional
material should conform, both in text and illustration, to canons
of good taste and should recognise the professional standing of
the recipient.
7.1.4. Representation
of the nude adult human form or partly clothed figures, should not
be used in promotional material in such a way as to arouse a visual
or emotional response in order to attract attention to the text.
Displays of part of the naked body which are necessary to illustrate
pictorially the message of the text are permissible, provided that
they conform to the dictates of decency and good taste.
7.1.5. Material
and articles from the lay press should not be used as promotional
material.
7.1.6. Illustrations
must not mislead as to the nature of the claims or comparisons being
made, nor as to the purpose for which the product is used.
7.1.7. Artwork
and graphics must conform to the letter and the spirit of the Code.
Graphs and tables should be presented in such a way so as to give
a clear, fair, balanced view of the matters with which they deal,
and should only be included if they are relevant to the claims or
comparisons being made.
7.1.8. Graphs
and tables must not be used in any way which might mislead, for
example by the incompleteness or by the use of suppressed zeros
or unusual scales.
7.2.
Reprints, abstracts and quotations in print or other media.
7.2.1. Such
material from medical literature or from personal communications
received from doctors, must accurately reflect the meaning of the
author and the significance of the study (which should not be distorted
by the addition of highlighting or underlining to give prominence
to selected portions of the material)
7.2.2. Care
must be taken to avoid ascribing claims or views relating to the
medical products to authors when such claims or views no longer
represent or may not represent the current view of the authors concerned.
7.3.
All Advertisements
7.3.1 All advertisements
appearing in print must include:
- the name
of the product (normally the brand name);
- the active
ingredients, using an approved name where one exists (INN);
- the name
and address of the company or its agent responsible for marketing
the product.
7.3.2. The mailing
address of the contact from which further information may be obtained
must appear, either in the advertisement itself or be readily accessible
from the publication in which the advertisement appears.
7.4.
Full Advertisements
Full advertisements
are those which include promotional claims for the use of the products.
In addition to the requirements of paragraph 7.3., full advertisements
must also include prescribing information in the form of:
- an approved
indication or indications for use together with the dosage and
method of use;
- a succinct
statement of the contraindications, precautions and side effects.
- any locally
obligated warnings relating to the product
- a statement
that full prescribing information is available on request;
- the name
and address of the local operating unit or the address from which
full information can be obtained;
- in cases
where journal advertisements and prescribing information are separated,
it must be clear where in the journal the prescribing information
can be found
- journal advertisements
must be of sufficient size to ensure that all wording is legible
- the word
"new" should not be used to describe products that have been available
in a specific market for more than 12 months.
7.5.
Reminder Advertisements
7.5.1.. An abbreviated
or "reminder" advertisement is defined as a short advertisement
containing no more than a simple statement of indications to designate
the therapeutic category of the product.
7.5.2. For reminder
advertisements, the requirements of paragraph 7.3. apply, but the
prescribing information required under paragraph 7.4. may be omitted,
provided that there is a form of words which clearly indicates that
further information is available on request.
7.5.3. The statement
that further information is available on request should normally
appear in the advertisement but the requirement will be deemed to
have been met if a general notice to this effect, referring to all
advertisements, is clearly printed on the same page of the publication.
Reminder advertisements should not be used for new products.
7.6.
Reference
7.6.1. When
promotional material relates to published studies, a clear reference
to these should be given in the printed material, detail aids and
other promotional items including journal advertising. Quotations
from medical literature or from personal communications must not
change or distort the intended meaning of the author or clinical
investigator or the significance of the underlying work or study.
7.6.2. Where
brand names of competitor products are used, extreme care must be
taken to ensure that trademarks are not infringed.
7.7.
Frequency and Volume
7.7.1. The frequency
and volume of mailings of printed material to the healthcare professionals
should be reasonable.
7.7.2. Requests
by physicians for their names to be removed from mailing lists for
promotional material should be respected but full mailing lists
should be maintained in order to permit provision of important information
concerning adverse reactions, precautions, warnings, etc.
8. AUDIO-VISUAL
AND COMPUTER-BASED PROMOTIONAL MATERIALS
Promotional
information provided using these media must fulfill the relevant
requirements for printed material, as set out in Section 7. Prescribing
information may be omitted provided that complete product information
is made available to the audience.
9. SAMPLES
9.1. Giving
away of "samples" as an inducement to purchase is prohibited. Reasonable
quantities of samples (including patient starter packs), clearly
identified as such, may be supplied to the prescribing professions
to familiarize them with the products, to enable them to gain experience
with the product in their practice, or upon request. Samples should
not be sold.
9.2. Samples
must not be used for clinical studies.
9.3. Where samples
of products restricted by law to supply on prescription are distributed
by a representative, the sample must be handed directly to the doctor
or given to a person authorised to receive the sample on his behalf.
9.4. Control
and Accountability : Companies should have adequate systems of control
and accountability for samples provided to healthcare professionals
including how to look after such samples whilst they are in possession
of medical representatives.
10.
ADMINISTRATION OF THE CODE.
10.1
Submission of Complaint.
Members that
are involved in any dispute should treat that any complaint to the
Marketing Practices Committee is a last resort action to resolve
the issue after they have exhausted all reasonable avenues, including
contacts between the CEOs of both companies, to resolve it amicably.
All complaints on breach of SAPI Marketing Code of Practice, must
be made in writing and submitted by the CEO of the complainant company
(in order that the CEO of that company is aware that a complaint
has been submitted) together with a processing fee of $1,500.00
to SAPI. It will first be validated to ensure that:
- It appears
to be a genuine matter, submitted in good faith. A documentation
to show that there has been a communication between the CEOs of
the involved parties, to show that all parties have tried to resolve
the issue amicably.
- There is
sufficient evidence to enable the complaint to be processed.
- It is not
a duplication of a case, which has already been resolved under
the Code.
The minimum
information required is:
Source
of the complaint
- The complaint
letter must come with company letterhead.
Company
For each case
in the complaint, the identity of company which is alleged to be
in breach of the Code, and the name of any product(s)/marketing
activities which are specifically involved.
Reference
material
For each case,
a specific reference to the source of the advertisement/activity
which is the subject of the complaint of printed material or other
evidence.
Date
The date of
the alleged breach of the Code.
Summary
For each case,
brief description of the complaint with a specific reference to
the part of the Code under which the complaint is being made (section
& paragraph numbers)
10.1.1 All complaints
of breaches of the Code against member companies must be sent directly
to SAPI instead of through third parties, e.g. Health Sciences Authority,Ministry
of Health.
If a complaint
against a member company is referred or re-directed to SAPI by any
third party, the complaining member company must pay the applicable
processing fee to SAPI to review the complaint.
10.1.2 Externally
generated complaints from doctors, pharmacists or members of the
public against any member company will be dealt with in the same
manner as if they came from a member company,except that no processing
fee will be levied on the complainant.
10.2.
Marketing Practices Committee Members.
10.2.1. The
Marketing Practices Review Committee (MPC) for the review of any
complaint shall consist of at least 50% of the MPC voting members,
subject to a minimum of 5 members and 1 secretariat staff. The MPC
members are unique for each case, to prevent any lack of quorum
if there is a conflict of interest.
10.2.2. If there
is a lack of quorum due to the members being the affected parties
in the complaint, the MPC can call upon any member that the MPC
deems suitable, to serve under the MPC for a particular case.
10.2.3. The
secretariat staff is the Executive Director of SAPI and will not
have the voting rights.
10.3.
Review Procedures
Any complaint
against a breach of SAPI Code of Marketing Practice should be addressed
to the Marketing Practices Committee c/o SAPI.
See Appendix
A for the summary of the procedures.
10.3.1. A single
complaint may cover more than one 'case', i.e. the complaint may
refer to several advertisements from different companies and/or
for different products. Each 'case' is handled separately by the
Marketing Practices Committee (MPC) under the main complaint reference.
Complainant's processing fee of $1,500 (Singapore Dollars One Thousand
Five Hundred Only) is deposited payable to SAPI upon submission
of complaint.
10.3.2. The
MPC shall table the complaint at a meeting within 6 weeks of receipt
of the complaint from the Secretariat to decide if there is a case
for the subject company to address. Whenever necessary, the member
against whom the complaint is lodged shall be requested by the MPC
to give rebuttal to the allegations.
10.3.3. If,
after due consideration, the MPC concludes that there has been a
breach of the Code, the offender shall be asked to give an undertaking
in writing to stop the activity which is in breach of the Code with
immediate effect and not to commit a similar offence in future.
The respective company should respond to the decision of the MPC
within 14 working days starting from the receipt of MPC decision.
The processing fee of $1,500 will be refunded to the complainant
within 14 working days and the offending company will pay to SAPI
the $1,500 processing fee instead. If the MPC concludes there has
not been a breach of the Code, then the complainant's processing
fee will be forfeited.
The MPC may
impose an administration fee of up to $10,000 over and above the
processing fee of $1,500 on member companies found guilty of infringements
of the Code. The additional administration fee levied will be pegged
to the severity of the infringement and the time and resources required
to deliberate on the case.
10.3.4. The
offending company can appeal the MPC decision within 14 working
days and submit the appeal in writing together with a processing
fee of $5,000. The MPC will convene an Appeal Committee (AC) within
6 weeks of the receipt of the letter. Please refer to section 10.4
for the make up of the Appeal Committee. The AC decision will take
effect after the approval and endorsement by Board of Directors.
The affected parties will comply immediately. If the AC upholds
the MPC decision, then the processing fee of $1,500 will be refunded
to complainant within 14 working days and the appellant's processing
fee of $5,000 will be forfeited. If the AC overturns the MPC decision,
then the appellant's processing fee of $5,000 will be refunded within
14 working days and the complainant's processing fee will be forfeited.
10.3.5. The
complainant can appeal the MPC decision within 14 working days of
the receipt of the decision and submit the appeal in writing together
with the additional fee of $3,500 for a total processing fee of
$5,000. The MPC will convene an Appeal Committee (AC) within 6 weeks
of the receipt of the letter. Please refer to section 10.4 for the
make up of the Appeal Committee. The AC decision will take effect
after the approval and endorsement by Board of Directors. The affected
parties will comply immediately. If the AC upholds the MPC decision,
then the appellant's processing fee of $5,000 will be forfeited.
If the AC overturns the MPC decision, then the appellant's processing
fee of $5,000 will be refunded within 14 working days and the offending
company will pay to SAPI the $1,500 processing fee instead.
10.3.6. In the
event of the member being unwilling to comply with the decision
of MPC and/or AC, and/or that the breach of the Code is perpetuated,
the Marketing Practices Committee shall report its finding to the
Board of Directors who may then decide whether to refer the matter
to the member's parent company or head-office or publish the matter
in the MPC's Quarterly Report.
10.4.
Appeal Committee
10.4.1. The
appeal committee shall consist of a Chairman, 4 committee members
and 2 members of the expert group and a secretariat staff. Please
see Appendix B for the summary.
10.4.2. The
Chairman nominated by the Board of Directors (BOD) of SAPI must
be a member of the Board of Directors of SAPI.
10.4.3. The
4 committee members must be made up of the Chairman of MPC, one
member nominated by the offending company, one member nominated
by the appealing company and one member nominated by the BOD of
SAPI. If the Chairman of the MPC is a party in the complaint, then
the Chairman of the Appeal Committee will appoint one of the MPC
members to replace the Chairman of the MPC. The nominees must be
either medical doctors or pharmacists who are working with any member
of SAPI, excluding the affected members involved in the dispute.
(see Appendix B)
10.4.4. The
2 members of the expert group shall consist of any member from either
the Singapore Medical Association or Pharmaceutical Society of Singapore.
10.4.5. The
secretariat staff is the Executive Director of SAPI.
10.4.6. All
appeal committee members will have voting rights except the secretariat
staff.
10.5.
Sanctions.
10.5.1. In addition
to the sections 10.3.3. to 10.3.6., the BOD may apply the following
sanctions;
10.5.1.1. In
the case of international companies, the matter will be referred
to the Head Office of the Company, informing it of the case and
the Board of Director's decision and appealing to the Head Office
to persuade their subsidiary to comply, by withdrawing the offending
material, or discontinuing the practice not later than 4 weeks from
the date of the communication.
10.5.1.2. In
the interim, the BOD can invoke SAPI constitution paragraph 16 (b)
to suspend subject company up to the date of an Extraordinary General
Meeting being convened under SAPI Constitution paragraph 9 (e).
10.5.1.3. If
no indication of the withdrawal of the material or discontinuance
of the practice is received by the set deadline, then the Board
of Directors will inform the IFPMA of the matter and take action
under Constitution's paragraph 9 (d) and 16 (b) for the termination
of the subject company from the Association.
10.5.1.4. In
the case of other companies, the BOD can invoke SAPI Constitution
paragraph 16 (b) to suspend the company for a period up to the date
of an Extraordinary General Meeting being convened under SAPI Constitution
in paragraph 9 (e) and take action under Constitution's paragraph
9 (d) and 16 (b) for the termination of the subject company from
the Association.
10.5.2. The
decision of the Board of Directors in the matter shall be final
and information on above sanctions may be made known to the Health
Sciences Authority, as well as Script, Market Letter and any other
relevant publication, and included in the regular reports of the
Marketing Practices Committee and the Annual Report of the Board
of Directors to members.
10.5.3. Any
details of complaints on alleged breaches of the Code, the decisions
of the Marketing Practices Committee and the Appeal Committee and
subsequent actions taken by all parties in the matter may not be
used by the complainant or the subject company for any publicity
or promotional purposes.
10.5.4. The
Marketing Practices Committee, the Appeal Committee, the Board of
Directors, SAPI and its staff, including individuals serving in
any capacity in these committees, shall not be subject to any legal
action by any party on decisions taken relating to the complaint.
DATE OF REVISION,
MARCH 2006
Appendix
A: Summary of Marketing Practices Review Procedures.

APPENDIX
A.1

Appendix
B: Marketing Practices Committee and Appeal Committee
APPEAL
COMMITTEE |
Position |
Membership |
Number |
| Chairman |
Director
of BOD |
1 |
Committee
members
|
Chairman
of Marketing Practices Committee or Appointed MPC member |
1 |
Committee
members
|
Medical
doctors or pharmacists from member companies nominated by the
parties involved in the disputes |
2 |
Committee
members
|
Medical
doctor or pharmacist from member companies nominated by the
BOD |
1 |
Expert
group
|
Members
of SMA and/or PSS |
2 |
Secretariat
staff
|
Executive
Director of SAPI |
1 |
|